Once you website is launched, you’ll almost certainly want to start collecting email addresses from the site’s visitors. Of course not every visitor will want to sign up to your email list, but a proportion will, assuming you give them a good enough reason to do so.
Ethical Bribes
When you ask your visitors to sign up to your list, you’ll make sure to get permission to use their email address for news, marketing, tips and other communications. Normally this is achieved by offering something we call an ethical bribe.
The ethical bribe could be anything – but it should be something that you send to them that is either
- Audio file of you speaking about something educational
- Audio of an interview with an expert in the your field
- Short ebook discussing a controversial topic in your niche
- List of some sort that provides value – maybe a checklist or set of steps to achieve something related to your product
- Discount on a product or service
- Video that provides some level of training or information that leads the prospect towards wanting your product
- Worksheet or work book that they can compete on their way to fulfilling prerequisites for your product
- Short course sent by your auto-responder that leads the prospect towards your service
- Free Q and A – let the list subscriber ask one question that you then answer on a blog post.
It’s key to create an ethical bribe that sets your list subscriber up for a sale.
Your ethical bribe should not be random – but completely in line with your sales message and a stepping stone toward leading the list subscriber towards your ultimate solution,
We will help you to set this up so that it works for your business.
All you need to do it put your thinking cap on, and come up with some ideas for the bribe.
Once that is done you also need to remain committed to writing to your list regularly with useful information or special offers.
